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Role Summary

The Marketing Manager is a strategic, senior-level role responsible for setting and owning the marketing direction that drives visibility, lead generation, and sales for Artha Realty's exclusive projects and property management portfolio. This is a 360-degree marketing leadership role spanning brand, digital performance, content, PR, events, developer partnerships, and lead generation — the Marketing Manager sets strategy, direction, and standards across the full spectrum, and is accountable for commercial outcomes, while day-to-day creative production and campaign execution is delivered through the marketing team and external/agency partners. The Marketing Manager translates business goals into a clear marketing strategy, sets direction for brand and campaign activity, and is measured on pipeline, qualified leads, and contribution to sales targets. The successful candidate will work closely with sales, leasing, and property management leadership, as well as developer partners, to position Artha Realty as a leading name in Dubai's real estate market.

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Key Responsibilities

1. Strategy & Business Leadership

• Own the marketing strategy and annual/quarterly marketing plan, aligned to sales targets across exclusive projects and property management.
• Translate business goals into a clear go-to-market and demand-generation roadmap, with defined KPIs tied to leads, conversion, and revenue contribution.
• Act as a strategic partner to leadership and sales leadership, providing market insight to inform pricing, positioning, and launch timing for exclusive projects.
• Direct quarterly brand campaigns and monthly exclusive project campaigns, delivered through the marketing team and agency partners.
• Commission market research and competitor analysis to continuously sharpen targeting strategy, applying data-driven decision-making to improve campaign performance.
• Identify and evaluate new marketing channels to strengthen brand reach.
• Build and manage the marketing budget — including the monthly property portal budget (approx. AED 30,000) — allocating spend across channels based on ROI and pipeline impact.

2. Brand Positioning & Competitive Strategy

• Develop and protect a distinctive brand identity for Artha Realty across all touchpoints, ensuring consistency across exclusive project campaigns and the property management arm.
• Analyze competitor marketing strategies and identify gaps and opportunities for Artha Realty to stand out as a top-tier real estate brand.
• Ensure consistent brand messaging and tone of voice across all platforms.
• Work closely with sales and leadership teams to align marketing direction with business growth objectives.

3. Digital, Content & Social Media Strategy

• Set direction for digital marketing across paid social, PPC/Google Ads, SEO, email, and marketing automation to drive qualified inbound leads.
• Define the content and social media strategy across Instagram, LinkedIn, WhatsApp, and Google Business Profile — setting cadence, quality standards, and messaging direction for the content team and agency partners, and approving the monthly content calendar.
• Oversee content strategy (property listings, project microsites, video, photography, brochures) that supports both sales enablement and organic reach.
• Direct website strategy, ensuring listings, blogs, property insights, and job vacancies stay current, SEO best practices are followed, and UI/UX, site speed, and engagement continuously improve.
• Manage PR, media relations, and industry event/sponsorship presence to build credibility and top-of-funnel awareness.

4. Offline Marketing Collaterals & Inventory Management

• Direct the development of brochures, flyers, property booklets, and branding materials, ensuring timely distribution to sales and leasing teams.
• Maintain oversight of collateral inventory records and commission reprints when stock runs low.
• Ensure all collaterals — including materials produced by agents — adhere to Artha Realty brand guidelines.

5. Lead Generation, CRM & Portal Performance

• Own the lead generation engine across WhatsApp, email/drip, and SMS campaigns, ensuring the right creative, structure, and nurturing for every campaign.
• Set direction for listing strategy and portal presence (Bayut, Property Finder, Dubizzle), tracking TruBroker & SuperAgent performance and refreshing underperforming listings.
• Ensure accurate lead tracking and fair assignment via CRM (Bitrix or similar), and set targets for lead nurturing and conversion (benchmarked around 15%).
• Use CRM and analytics tools to continuously optimize channel mix and campaign performance.

6. Project & Developer Marketing

• Design and direct launch campaigns for exclusive/off-plan projects in coordination with developer partners, including launch events, agent previews, and investor communications.
• Lead end-to-end marketing strategy, brand positioning, messaging, and storytelling for developers with exclusive Artha Realty partnerships, delivered through vendors and agency partners.
• Build always-on nurture campaigns for the property management portfolio to support owner acquisition and tenant occupancy.
• Partner with the sales team to build marketing collateral, pitch decks, and digital assets that support the two-tier agent model (entry-level and experienced/RERA-certified agents).

7. Roadshow Research & Database Acquisition

• Research upcoming expos, real estate roadshows, and industry events to identify brand presence opportunities.
• Direct the acquisition of databases of potential investors, developers, and brokers to expand the lead generation pipeline.
• Plan and oversee execution of roadshow participation strategies to build brand visibility.

8. Performance Analysis & Reporting

• Track and analyze marketing performance across digital, listings, social media, and campaign ROI.
• Ensure monthly reporting on all marketing channels to leadership, including ROMI (Return on Marketing Investment), marketing-sourced pipeline, cost per lead, and conversion rates.
• Implement data-driven insights to refine marketing efforts and continuously improve lead quality.

9. Team Leadership & Collaboration

• Lead and develop the marketing team (Graphic Designer, Content Creator), including their outdoor shoot and production schedules.
• Conduct regular check-ins to ensure smooth workflow and timely execution of tasks across the team.
• Work closely with the sales team to align marketing efforts with revenue goals.
• Take complete ownership of department functions and direction, with budget and creative approvals escalated to senior management as required.
• Manage relationships with external agencies, freelancers, and media/portal partners (property portals, PR agencies, creative studios).

10. Training & Development for the Marketing Team

• Conduct regular training sessions for the in-house marketing team on new marketing trends, strategies, and tools.
• Train team members on Bayut & Property Finder — TruBroker & SuperAgent tracking — and on optimizing listings for better visibility.
• Educate the team on SEO best practices, CRM usage, and WhatsApp marketing strategies.

11. Compliance & Industry Trends

• Stay ahead of real estate marketing trends, emerging platforms, and consumer behavior shifts, translating them into strategic recommendations.
• Ensure marketing efforts remain compliant with regulatory standards through regular compliance checks.
• Identify new marketing opportunities to enhance brand positioning and drive business growth.
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Desired Candidate Profile

• 8+ years of overall marketing experience, including 4–5 years in a senior, strategic marketing role within UAE/GCC real estate or brokerage.
• Demonstrated experience operating at a strategic level — shaping marketing direction and go-to-market decisions, not solely managing execution or day-to-day campaigns.
• Proven track record of building marketing strategies that directly contributed to measurable sales or leasing outcomes, not just brand awareness.
• Strong understanding of the Dubai real estate market, including off-plan project launches and property management/leasing dynamics.
• Strategic command of digital performance marketing (paid social, PPC, SEO), CRM/marketing automation tools (e.g. Bitrix), and property portal marketing (Bayut, Property Finder, Dubizzle).
• Experience leading and developing a marketing team, and managing external agencies, freelancers, and portal/PR partners.
• Excellent stakeholder management skills, comfortable presenting strategy and results to leadership and coordinating with developer/agency partners.
• Strong commercial and analytical acumen — able to connect marketing activity to pipeline, conversion, and revenue (ROMI), and make data-driven decisions.
• Bachelor's degree in Marketing, Business, or related field (Master's a plus); relevant certifications (CIM, digital marketing) are a plus.
• Fluency in English required; additional languages relevant to Dubai's multicultural market are an advantage.

What success looks like

• A measurable increase in qualified inbound leads for exclusive projects and property management within the first 6–12 months.
• A recognizable, consistent Artha Realty brand presence across digital and offline channels.
• A repeatable marketing playbook for project launches that sales teams can rely on for every new exclusive listing.
• Clear, leadership-ready reporting connecting marketing spend to pipeline, conversion, and closed deals, including ROMI (Return on Marketing Investment).
• A high-performing, well-trained marketing team and agency network consistently delivering on brand and lead targets.

What we offer

• A senior & strategic seat at the table with direct influence on company growth and go-to-market direction.
• Exposure to exclusive, high-value project launches and a growing property management portfolio in Dubai's dynamic market.
• Salary bracket of AED 10,000–12,000 per month, commensurate with experience.
• Employment visa, medical insurance, and annual leave as per UAE Labour Law.
• Other benefits like annual airfare in line with UAE Labour Law.

Role Summary

The Property Management Operations Specialist is responsible for the day-to-day operational delivery of Artha Realty's managed property portfolio. This role is the operational backbone connecting tenants, landlords, maintenance teams, and vendors — ensuring properties are well maintained, tenancy processes run smoothly, and service delivery consistently meets Artha Realty's quality standards. The successful candidate will work closely with the leasing and property management teams to keep operations compliant, organized, and tenant-focused, directly supporting the company's reputation for reliable, professional property management in Dubai's market.
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Key Responsibilities

1. CRM & Portfolio Management

• Maintain accurate landlord, tenant, property, unit, lease, and CRM records.
• Review CRM data quality, reconcile operational trackers, and resolve discrepancies.
• Monitor portfolio performance, pipeline health, and operational dashboards.
• Participate in CRM implementation, testing, enhancements, and process improvements.
• Perform periodic audits of CRM data and operational records.
• Solicit and onboard new property listings alongside day-to-day PM operations tasks.

2. Property Management & Tenant Operations

• Manage daily property management operations and ensure smooth functioning of assigned properties.
• Handle tenant communication, requests, complaints, and service-related issues professionally and efficiently.
• Monitor service quality across managed properties and ensure consistently high tenant satisfaction.
• Coordinate onboarding of new properties and maintain complete digital property files.
• Prepare Property Management Agreements and standard operational documentation.
• Conduct property inspections and prepare reports on property conditions.
• Coordinate move-ins, move-outs, inspections, lease renewals, notices, contract expiries, cheque due dates, and other key operational milestones, including handover and snagging coordination.
• Maintain accurate records of tenancy contracts, maintenance requests, inspections, and operational documents.
• Support Ejari registration, renewals, and tenancy-related documentation.
• Update operational trackers, occupancy reports, dashboards, and portfolio reports.
• Support preparation of owner reports, Statements of Account, invoices, receipts, and related documentation in coordination with Finance.
• Ensure smooth coordination and handovers between Property Management, Finance, Marketing, Maintenance, and other internal teams.

3. Maintenance & Vendor Management

• Coordinate with maintenance teams, contractors, and service providers for timely resolution of property issues.
• Assist in vendor management, including quotations, approvals, and follow-ups.
• Monitor maintenance requests and follow up to ensure timely completion.
• Review completion reports and obtain tenant or owner confirmations before closure.
• Coordinate maintenance documentation, invoices, and supporting records.
• Maintain vendor records and performance trackers.
• Assist with onboarding and evaluation of new vendors.
• Escalate delayed or unresolved maintenance issues where required.

4. Marketing & Client Support

• Coordinate property photography, videography, listing updates, and marketing requirements.
• Assist in collecting client testimonials and online reviews.
• Support preparation of proposals, presentations, and marketing collateral.
• Monitor campaign enquiries and provide lead and conversion updates where required.
• Ensure marketing and property information remains accurate and current.

5. Compliance & Process Improvement

• Coordinate with leasing and property management teams to ensure compliance with company procedures.
• Ensure compliance with UAE property management standards and regulations.
• Monitor compliance with operational procedures and SOPs.
• Identify operational gaps, recurring issues, and opportunities for improvement.
• Support portfolio audits, quality checks, and operational reporting.
• Participate in cross-functional meetings and support implementation of operational initiatives and system enhancements.

6. Business Development & Revenue Enablement

• Conduct structured follow ups on open leads in the system, prioritizing as per agreed guidelines.
• Coordinate broker and contact communications for vacant units through email or messaging, using approved content and lists.
• Contribute to unit readiness and pricing discussions by sharing on ground insights and market feedback.
• Facilitate information handover to the team for newly leased units.
• Review vacant unit status reports and draw attention to notable changes, risks, or opportunities.
• Assist in preparing indicative market analyses and pricing inputs for upcoming projects using available data.
• Contribute to sourcing and reaching out to potential new landlords through agreed channels.
• Maintain pipeline and lead health overviews, reflecting updates provided by the wider team.
• Conduct structured follow ups on warm and pending leads and summarize outcomes for management review.
• Provide high level tracking of campaign generated leads and conversions based on CRM and marketing reports.
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Candidate Profile

• Minimum 2–3 years of experience in Property Management Operations in Dubai/UAE.
• Strong understanding of UAE real estate processes, tenancy regulations, and property operations.
• Experience dealing with tenants, landlords, maintenance teams, and service providers.
• Excellent organizational and problem-solving skills.
• Strong communication and customer service abilities.
• Proficiency in MS Office and property management software is preferred.
• Ability to manage multiple properties and priorities effectively.
• Mandatory UAE driving license and own car.
• Experience using CRM platforms (Bitrix, Goyzer, or similar).
• Analytical mindset with the ability to prepare reports and interpret operational data.
• Customer-focused with strong problem-solving and follow-up skills.
• Ability to work independently while collaborating effectively with cross-functional teams.

What success looks like:

• Consistently high tenant satisfaction, reflected in low complaint recurrence and positive feedback.
• Smooth, well-documented move-in/move-out and snagging processes with no compliance gaps.
• Timely resolution of maintenance issues through well-managed vendor relationships.
• Accurate, up-to-date tenancy and operational records that leadership can rely on at any time.
• Reliable, audit-ready CRM and portfolio data that support informed decision-making.

What we offer:

• Salary of AED 7,000–7,500 per month, commensurate with experience.
• Employment visa & annual leaves as per UAE Labour Law.
• Other benefits such as medical insurance, annual airfare.
• Professional growth opportunities within the organization.

About the Role

Artha Realty is expanding into a new business vertical – Short Term Rentals / Executive Accommodation. We are seeking an experienced, entrepreneurial, and result-driven Business Head / Head of Operations / Operations Manager to lead this division from setup to scale. The selected candidate will be responsible for the complete P&L, business strategy, operational execution, team building, compliance, and revenue growth of the Short Term Rentals business.

This is a senior leadership role for someone who can independently build and manage the business end-to-end.
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Key Responsibilities

Business Setup & Strategy

• Develop and execute the business plan for Artha Realty’s Short Term Rentals division.
• Identify market opportunities, target customer segments, and pricing strategies.
• Build a scalable operational framework for growth.
• Establish SOPs, policies, and service standards.

Operations Management

• Oversee daily operations of all managed units/properties.
• Manage onboarding of property owners and acquisition of inventory.
• Ensure smooth guest check-ins/check-outs, housekeeping, maintenance, and customer support.
• Monitor occupancy, ADR (Average Daily Rate), RevPAR (revenue per available room), guest satisfaction, and profitability.

Sales & Revenue Growth

• Drive bookings through multiple channels such as Airbnb, Booking.com, Expedia, direct bookings, and corporate tie-ups.
• Optimize pricing through dynamic revenue management tools.
• Build relationships with landlords, investors, and corporate clients.
• Increase portfolio size and revenue streams.

Compliance & Legal

• Ensure all operations comply with Dubai Tourism / DTCM / DET regulations and licensing requirements.
• Manage contracts, owner agreements, tenancy compliance, and guest policies.
• Coordinate with internal legal / finance teams where required.

Team Leadership

• Recruit, train, and manage operations staff, reservations team, housekeeping vendors, and maintenance partners.
• Build a high-performance culture with accountability and customer excellence.

Financial Management

• Own budgeting, forecasting, cost control, and profitability of the vertical.
• Prepare MIS reports and present business performance to management.
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Required Qualifications & Experience

• Bachelor’s degree in Business Administration, Hospitality, Real Estate, or related field.
• Minimum 5+ years of experience in Short Term Rentals / Holiday Homes / Hospitality Operations.
• Proven experience in launching or managing Airbnb / Holiday Homes businesses in Dubai/UAE.
• Strong understanding of DTCM / DET regulations and licensing.
• Demonstrated success in scaling operations and revenue growth.
• Strong leadership, commercial acumen, and operational expertise.
• Experience with PMS (Property Management System), channel managers, CRM, and revenue management tools preferred.
• Own car and license is a must

Key Skills

• Business Development
• Revenue Management
• Hospitality Operations
• Team Leadership
• Client Relationship Management
• Strategic Planning
• Problem Solving
• Budgeting & P&L Management
• Process Creation & Execution

KPIs to Track:

• Revenue
• Occupancy %
• ADR
• RevPAR
• New Units Added
• Guest Rating
• Profit Margin
• Direct Bookings %
• Owner Retention %
• Complaint Resolution Time
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What We Offer

• Opportunity to lead and build a new business vertical from the ground up.
• Attractive salary + performance incentives.
• Leadership role with direct impact on company growth.
• Dynamic and entrepreneurial work environment.

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Ideal Candidate Profile

A self-starter who thinks like an owner, understands Dubai’sshort-term rental market deeply, and can independently create, run, and scale aprofitable STR business for Artha Realty.

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Role Summary

Sales Manager - Lead off-plan project sales across major developers in Dubai. The role focuses on driving revenue from new launches and ongoing developments, managing relationships with top developers, and leading a high-performing team of off-plan property consultants.

Own project allocations, sales strategies, launch readiness, and end-to-end pipeline conversion, ensuring Artha Realty delivers consistent results across all major developer portfolios.
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Key Responsibilities

Developer & Project Management

Build and maintain strong relationships with major Dubai developers. Secure project allocations, negotiate commission structures, and maintain up-to-date knowledge on project inventory, payment plans, pricing updates and availability. Secure project allocations, negotiate commission structures, and maintain up-to-date knowledge on project inventory, payment plans, pricing updates and availability. Coordinate all project launch activities — training, briefing, prospecting campaigns, events, open houses, and project roadshows.

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Sales Strategy & Execution

• Develop and implement the off-plan sales strategy to meet monthly/quarterly revenue targets.
• Conduct frequent market research to identify high-demand projects, new launches, and competitive gaps.
• Manage full sales cycle: prospecting, presentations, unit selection, reservations, booking forms, documentation, and payment plan verification.
• Support agents on strategic negotiations and close high-value deals personally when required.

Team Leadership & Performance

• Recruit, train and mentor a team of off-plan property consultants.
• Build a strong team culture focused on agility, project mastery, and conversion excellence.
• Set targets and KPIs; conduct regular performance evaluations and pipeline reviews.
• Create a structured training program for all new launches, including product knowledge, sales scripts, objection handling and investment analysis.

Marketing & Lead Generation

• Work closely with the marketing team to run project-focused campaigns, digital funnels, landing pages, and event-based lead generation.
• Review lead quality, allocate leads effectively, and ensure timely follow-up by the team.
• Coordinate with developers for co-branded marketing approvals, sales kits, and promotional content.

Compliance & Documentation

• Ensure all sales activities adhere to RERA, DLD and developer-specific guidelines.
• Maintain accurate CRM records, sales stages, and documentation for each deal.
• Oversee reservation forms, token payments, KYC requirements and SPA coordination.

Customer Experience

• Guarantee a smooth, transparent client journey from initial inquiry to handover.
• Provide investment advisory, payment plan clarity and long-term ROI insights to buyers.
• Manage escalations, documentation delays and special approvals professionally.

Required Qualifications & Experience

• Bachelor’s degree in Business, Real Estate, Marketing or related field.
• 5+ years of Dubai real estate sales experience with a minimum of 2 years leading off-plan teams.
• Proven track record selling developer projects and closing high-volume off-plan launches.
• Strong relationships with Dubai developers and experience in allocation negotiation.
• Strong analytical skills and familiarity with project profitability, ROI calculations and payment plan structures.
• CRM proficiency (PropSpace, Bitrix, Salesforce, HubSpot or similar).
• English fluency required; Arabic or other languages are a plus.
• Valid UAE driving licence preferred.

Skills & Attributes

• Strong leadership and team-building ability.
• Excellent presentation and negotiation skills.
• Deep knowledge of Dubai’s off-plan project landscape, launch cycles and price trends.
• Highly organized, fast-paced and able to manage multiple project launches simultaneously.
• Strong commercial sense with focus on conversion, revenue, and client satisfaction.
• Ability to interpret developer inventory sheets, payment plans, project brochures and competitive pricing data.

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Roles & Responsibilities

• Develop and implement tailored investment strategies for high-net-worth clients focusing on Dubai's real estate market, ensuring alignment with their financial goals.
• Conduct thorough market research and analysis to identify emerging trends, investment opportunities, and risks in Dubai's dynamic real estate landscape.
• Build and maintain strong relationships with clients, providing regular updates and guidance to foster trust and ensure their long-term investment success.
• Negotiate and structure complex real estate transactions, ensuring compliance with local regulations and maximizing value for clients.
• Collaborate with legal and financial teams to prepare comprehensive investment proposals, ensuring clarity and professionalism in all communications.
• Monitor portfolio performance, providing clients with detailed reports and actionable insights to optimize their investment strategies.
• Stay informed about local and international economic factors that could impact the real estate market, ensuring proactive decision-making.
• Leverage a robust network of industry contacts, from developers to financiers, to create valuable investment opportunities for clients.
• We offer Exclusive inventory to a tune of AED 600million+

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Desired Profile:

• Experience with a reputed Developer/Broker agency in Dubai
• Excellent knowledge of all projects and areas in Dubai
• Bachelor's degree in Finance, Real Estate, or a related field; advanced degrees preferred for deeper insights.
• Proven track record of successful investment strategies leading to significant client ROI.
• Fluency in English is essential; proficiency in Arabic or other languages is a strong advantage.
• Strong analytical skills with a deep understanding of market trends and financial modeling.
• Exceptional negotiation skills and the ability to build long-lasting client relationships.
• Demonstrated ability to work independently and as part of a team in a fast-paced environment.
• Cultural awareness and understanding of diverse client backgrounds in the Dubai real estate market.
• High degree of professionalism and integrity, with a client-first mindset.
• Valid UAE Driver's license is a must

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Are you passionate about Dubai’s property market and thrive on closing deals?

Join Artha Realty LLC, a boutique real estate firm known for its integrity, energy, and exclusive inventory in Jumeirah Village Circle (JVC) and Al Furjan.

We are expanding our Secondary Market Sales Team and looking for driven Real Estate Agents who can deliver exceptional results while building long-term client relationships.

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What You’ll Do:

Handle resale and ready property transactions in JVC and Al Furjan.

Manage exclusive listings and generate qualified leads.

Conduct property viewings and negotiations professionally.

Advise clients on current market trends, investment potential, and property valuations.

Maintain strong relations with landlords, buyers, and tenants.

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What We’re Looking For:

• Minimum 1–2 years of real estate experience in the UAE secondary market (mandatory).
• Excellent communication, negotiation, and closing skills.
• Valid UAE driving license (mandatory) and RERA card (or willingness to obtain).
• Highly motivated, target-driven, and well-presented.

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What We Offer:

• Exclusive listings in prime communities.
• Competitive salary & commission structure.
• Full marketing and admin support.
• Access to a strong CRM and lead generation system.
• Fun, growth-driven company culture.

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