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We build > real estate ecosystems with you
Developer 360 process
Artha’s Developer 360 is more than a service - we act as your strategic partner. We deliver specialist skills and end-to-end support across the entire project lifecycle, helping you unlock maximum value from strategy and land acquisition to pricing, finance, branding, and sales. Our broad investment and strategic expertise, combined with deep market intelligence, means we deliver projects for developers that set new benchmarks in both sales performance and client satisfaction. This is why Artha is trusted by leading developers in the region.
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Location strategy and land acquisition
We don’t just find land, we identify opportunity – leveraging deep sector intelligence to secure high-potential locations that align with both your vision and ROI.
Property mix and pricing
Artha goes beyond consultancy. We create product and pricing strategies that match the location, size of project, and market demand – built on buyer insights, competitive analysis, and sales psychology.
Marketing strategy
We think bigger than traditional marketing, engineering emotion and momentum by designing high-conversion sales frameworks that move inventory with speed, creativity and precision.
Sales force
We integrate seamlessly with your brand to design, build and train fully dedicated, high-performance sales teams that deliver measurable results, embody professionalism, and communicate in your brand’s voice.
Strategic partnerships
Harnessing global connections, we cultivate strong broker ecosystems to expand market reach and accelerate sales – through trust, access and sustained engagement.
Sales experience centers
Our sales experience centers are more than showrooms – they are immersive environments that let buyers feel your vision, connect with it, and believe in it before it takes shape.
Streamlining processes
Simplifying administration is just the start. We integrate as true partners – ensuring you experience ease, efficiency, and measurable results throughout the process.
Case studies
Partner testimonials
FAQs
Unlike brokerages that only sell, Artha:
● Acts as an extension of the developer’s team, not just a sales partner.
● Handles strategic planning, branding, pricing, legal setup, and marketing before launch.
● Provides turnkey execution from feasibility to post-handover property management. It’s a partnership designed to build legacies, not just projects.
Artha organises global investment roadshows under DLD-approved protocols, connecting developers with investors in markets such as the U.S., Africa, and Asia. All promotions are compliant with Law No. 8 of 2007 (regulating escrow-based off-plan sales) and RERA marketing guidelines, ensuring lawful representation abroad.
Key frameworks include:
● Law No. 7 of 2006 – Property ownership registration.
● Law No. 8 of 2007 – Escrow accounts for project funding.
● Law No. 13 of 2008 – Interim property registration.
● Law No. 19 of 2017 – Off-plan sale and cancellation rights.
● Circular No. 6 of 2010 – Real estate management licensing. These ensure accountability from the first sale to project completion.
By centralising all functions, Artha eliminates leakages and delays that impact margins.
● Optimised pricing: Benchmarking against DLD transactions and live data.
● Faster sell-out: Through multi-channel roadshows and channel partner activations.
● Controlled marketing spend: One coordinated agency versus multiple vendors.
● Stronger buyer trust: RERA-compliant documentation and escrow transparency. Developers who partner with Artha typically achieve 60–80% sell-out within 90 days, as seen in past projects like Sereno Residences and Pristine by Zoya.
Once launched, Artha manages:
● Sales operations – end-to-end CRM, booking, and SPA execution.
● Broker activation & training – roadshows, incentives, and briefings.
● Buyer onboarding – EOI to Oqood registration and escrow tracking.
● Market reporting – weekly performance, ROI analysis, and investor pipeline updates.
● Post-sales management – renewals, handovers, snagging, and rent-out programs.
Artha offers integrated marketing management:
● Concept creation, identity, and positioning aligned with RERA advertising standards.
● Media planning (digital, print, and international roadshows) ensuring compliance with Circular No. 8 of 2016 (Real Estate Advertising Guidelines).
● Access to sales network, including 250+ verified channel partners and a global investor database. This ensures every launch builds visibility and drives qualified sales within regulatory frameworks.
Every development is governed by strict DLD and RERA standards:
● Escrow accounts: All buyer payments are deposited in a registered escrow account as per Law 8 of 2007.
● Oqood registration: Each off-plan sale is recorded in the interim registry per Law 13 of 2008.
● Developer licensing: Only RERA-approved developers can launch projects, and Artha manages all the supporting documentation, submissions, and timelines. This framework ensures full transparency, investor protection, and legal compliance throughout the lifecycle.
Artha Realty provides pre-launch consulting that includes:
● Land sourcing & due diligence — verifying zoning and ownership in line with Law No. 7 of 2006 (Real Property Registration).
● Feasibility & pricing studies using comparable sales data pulled directly from the DLD’s public database.
● RERA project registration support, ensuring compliance with Law No. 13 of 2008 (Interim Real Estate Register) and Law No. 8 of 2007 (Escrow Account Regulation).
Developer 360° is Artha Realty’s end-to-end real estate development solution. It covers:
● Land acquisition and feasibility.
● Product mix design and pricing strategy.
● Branding, marketing, and launch campaigns.
● Channel partner engagement and international roadshows.
● Sales execution and RERA-compliant documentation.
● Client handover and post-sales coordination.
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